An Absolute Must-Do was written to help small tourism businesses do MUCH better marketing without the need for help. Even if they don’t have any experience at all.
The book presents a framework anyone tourism business can follow, to achieve brand clarity and build a remarkable tourism business.
Most advice, training, and help tourism businesses receive focuses on tactics (the ‘doing’).
This book shows how starting with tactics is a flawed approach, and demonstrates how starting on strategy instead will provide the direction, clarity and differentiation tourism businesses need to stand out and become An Absolute Must-Do in their region.
“Brand is who you are, and it’s evident in what you do. What Tim presents here is a wonderful balance of theory and practice. It’ll leave tourism operators inspired and armed. His process will help businesses articulate what is often described as gut-feelings. When it’s articulated as brand and marketing strategy, it crystalises what to do, when and how.”
~ Tracy Carter, Deputy Executive Director, Tourism Greater Geelong & The Bellarine, Victoria, Australia.