Book: An Absolute Must-Do

Chapter 1: Your Marketing is All Wrong.

Create a tourism business, start advertising, watch the customers roll in. That’s the formula to start and then grow a tourism business. Right? At least that was your earliest assumption. When things weren’t going as planned, you thought you were doing something wrong on socials. You started to ask questions like, ‘What do I post on […]

January 13, 2023

Book: An Absolute Must-Do

Chapter 2: A Tiny Outback Pub, With A Giant Lesson

Disneyland is a theme park. Essentially a collection of rides and experiences to thrill and excite you for the day. There are many theme parks around the world but only one Disneyland. What is so different about Disneyland, which captures the imagination of generations who share the enthusiasm to go? Why do people flock from […]

February 13, 2023

Book: An Absolute Must-Do

Chapter 3: Customer Clarity

There is a tremendous private property on the Bellarine Peninsula in Victoria, Lon Retreat. Gorgeous gardens. To-die-for location, close enough to hear waves crashing nearby. The architecture considered and flawlessly executed. There are only a handful of rooms available. It is opulent and exclusive in every way. Ladies and gentlemen, hosting ladies and gentlemen. How […]

March 13, 2023

Book: An Absolute Must-Do

Get The Book

An Absolute Must-Do was written to help small tourism businesses do MUCH better marketing without the need for help. Even if they don’t have any experience at all. The book presents a framework anyone tourism business can follow, to achieve brand clarity and build a remarkable tourism business. Most advice, training, and help tourism businesses receive […]

March 24, 2023