Charge More Than the Competition and Still Win.

February 3, 2024 Tim

Why do we pay more for a pair of Nikes than we do for unbranded shoes. And why it matters to your business.

It all comes down to brand, and a brand is just a gut feeling that we get when we think about a business.

So how do you know if you’ve got a brand and you can actually charge more than just a commodity price for what you do?