Articles

Ideas for regional businesses.

Short, practical pieces on brand, strategy, copywriting and customer experience, mostly from tourism. Looking for AI? That's at timdavies.com.au.

Cover of An Absolute Must-Do by Tim Davies

The book

An Absolute Must-Do

A concise framework to build a tourism business that people love, pay more for, and rave about.

Tim wrote it while travelling Australia during COVID, after eight years in destination marketing with Great Ocean Road, Phillip Island and Geelong Bellarine, right down to single operators. It's the best of what worked, from brand and strategy down to the doing, and many of these articles are adapted from it.

Tim Davies · 132 pages · 2022

Take a look at the book

Strategy

Start. On. Strategy.

Wondering If You're Too Expensive? It's Probably Not the Price.

Your Quiet Months Aren't a Sales Problem

The Holiday Park That Was 45 Minutes From the Wrong Thing

If the Region Grows, So Does Your Piece of the Pie

Brand

Find Your One Word

Different Is Better Than Better

The Nike Hotel Test

Your Guests Aren't Buying a Tour. They're Buying a Story About Themselves.

Could You Pick Your Ideal Customer Out of a Room of 100?

Personal or Classy? Two Tour Companies, One Region, No Competition

You've Been Handed a Ferrari and a Two Page Rule Book

A Tale of Two Distilleries

Copywriting

The “So” Trick That Turns Features Into Reasons to Book

Stop Being the Hero of Your Own Website

Customer experience

How to Map Your Customer Experience on One Sheet of Paper

What Would You Do If You Couldn't Spend a Dollar on Advertising for Two Years?

Marketing

Stuck on What to Post? Stop Creating and Start Documenting.

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